The release of the the Serena Williams HP ads reminded me of Jay-Z's "The Computer is Personal Again" campaign a few years ago so I had to share.

Jay-Z's ad was released during the 2006 NBA Finals and was intented to focus on the multiple facets of Jay-Z's professional and personal life that are enhanced by computer technology. "These include mixing music and discovering new talent as a record company president and chief executive officer, sharing vacation photos, reviewing the design of new arena plans for Brooklyn, N.Y., planning the itinerary for an upcoming world tour, and reviewing his retirement portfolio," says the campaign's press release.

Swoon is what I say. I can't help but love Jay.